Commitment to Protect your Privacy
Melbourne.ag provides permission based marketing services to major high street and online brands. We provide a service designed to deliver sales leads from consumers who have consented to be contacted.
Melbourne.ag has wealth of lifestyle and demographic data that we collect directly and openly from consumers. We do this by publishing a variety of online consumer surveys and conducting a range of permission based direct mail and telemarketing activity on a range of different websites. Melbourne.ag allows consumers to engage with specific brands or categories of products and services they have indicated they wish to hear from. Melbourne.ag provides a range of other services to companies using our database.
One of Melbourne.ag's key business objectives is commitment to open and transparent information practices - informing individuals about how we collect and use personal information and protect the information privacy of those individuals. Personal information is information about an identified individual or one who is reasonably identifiable.
How and what personal Information we collect, and why
Melbourne.ag collects personal information from individuals when they respond to one of our surveys or competitions or when they request further information from an advertiser. We collect personal information about you, your contact details, your interests, lifestyle preferences, subjects about and persons from whom you may like to receive communications and information, your interactions and communications with us including your participation in competitions and surveys.
We may also collect information via technology including cookies about you from our websites when you visit which is added to your details if we have collected them and which is used in conjunction with the other information about you, including for enhancing your experience.
We may collect information about you from someone else but we will take reasonable steps to ensure you are aware of the information collected and the circumstances of collection.
Why we collect Personal Information and what it is used for
Melbourne.ag use the personal information we collect for various purposes, including:
- to send you information, offers and promotions about products and services based on your preferences and any prize notifications (Offers) by mail, phone/SMS/MMS or email;
- in information products and information management services provided to clients and to assist clients to manage consumer information and strengthen communications between consumers, businesses and service providers;
- to administer our database of personal information including improving and personalising Offers, verifying and assessing your identity, maintaining and updating records, developing new products and services;
- to enable brands and advertisers you select to communicate with you;
- to provide information to third parties to enable them to give you Offers and additional information;
- to improve the quality and quantity of information on our websites; and
- for statistical and marketing analysis and analytics.
You may opt-out of receiving any Offers and information from Melbourne.ag at any time simply by submitting a request in writing or under the relevant Offer or communication. You can opt out of receiving any Offers and information from a third party to whom we provide your information under the relevant Offer or communication, from that third party.
To whom do we disclose the Personal Information?
Some of the recipients of the personal information, including some of our service providers, are based overseas, in a wide variety of countries (including NZ, US, EU, Philippines, India and South Africa). Before we disclose personal information to local or overseas recipients we take reasonable steps to ensure they have privacy practices that are at least as protective as the Australian Privacy Principles. You consent to the disclosure of your personal information on that basis.
We may disclose personal information to any person or authority where we are required to by law.
Our Security and retention policies
Melbourne.ag is committed to ensuring security of personal information it holds. We implement a range of measures to protect personal information from misuse, interference and loss, and from unauthorised access, modification or disclosure. Melbourne.ag holds personal information electronically and in hard copy form, both of our own premises and with the assistance of our service providers including the use of secure enterprise grade servers to store personal information. If Melbourne.ag no longer needs your personal information we will take steps to destroy or de-identified it - although we may need to retain certain records to meet our legal requirements. Melbourne.ag notes that it does not have control over information while in transit over the Internet and it cannot guarantee security of personal information during transmission over the Internet. As well, our web site may include web links to other websites. We are not responsible for and do not endorse the content of those other websites or their privacy practices. We recommend you review the privacy policies of those websites..
How to access, correct or delete your Personal Information
Our web site may include web links to other websites. We are not responsible for the content of those other websites, and do not endorse the products, services or information that is on those websites. If you use those websites you should be aware that they will have different privacy policies and terms and conditions of use, which you should review and agree to prior to using those websites.
Amending, deleting and obtain access to your Personal Information
Melbourne.ag works to ensure that all personal information about you that we collect, use or disclose is accurate, complete and up-to-date. Primarily, we do this by collecting information directly from you.
- want to obtain access to any personal information that we hold about you, or
- believe any of your personal information that we hold is inaccurate, incomplete or it is not necessary to hold it; or
- want to delete your personal information from our database,
you can contact us on one of the channels below, and we will use reasonable efforts to resolve your request within 30 days.
We are required to provide our reasons if we refuse your request and, if you disagree, you are entitled to ask us to make a note of the request with your information. We may charge a reasonable fee to cover our costs of responding to your information requests.